Top 3 Philanthropic Trends!

In the latest KCI (Ketchum) Philanthropic Trends, Marnie Spears makes the following key points:

1. Case for Support is usually not well developed for most organizations.
2. Case for Support combines both Vision of the organization and the current needs.
3. Pull out the Case from prospective donors using sensitive leading questions!

And here the link to the article:  http://kciphilanthropy.com/download_trends/2014_1/index.html
What do you think?